Admob eCpm Rates by Country - New Data 2023
Admob is an app monetization platform developed by Google that serves banner, interstitial and video ads to mobile apps and websites. CPM stands for “cost per thousand impressions”. Admob eCPM rate refers to the amount advertisers pay for every 1,000 ad impressions served.
Admob is also connected to Google Adsense and requires user to fullfill all the criterias that are required by Google Adsense. If you do not know, what Google Adsense is? How Google Adsense CPC rates differ by country? You can read our comprehensive article on that topic available in this website !
How much you can make out of your app and admob ads is all dependent on various factors. But, one of the major factor that effects your admob revenue is user’s geography. If you have users from USA, UK, Australia, basically from Top Tier countries, you will earn signficant admob revenue. But, if it’s from the countries like india, pakistan, Nepal, african countries, it will be very less.
Aside user’s geography ie. country, Admob E-cpm rates are greatly influenced by following factors as well: Application Niche, Targeted Audience Age-Group and their buying power, Ad format ( Banner, Interstitial etc), UI Interaction etc.
Factors effecting Admob eCPM Rates
AdMob CPM rates vary significantly based on several factors:
- Geography – Rates are higher in developed countries like the US, Canada, UK, Australia compared to developing nations.
- App category – Games, entertainment and utility apps get higher rates than news, education, productivity apps.
- Ad format – Video and full screen ads fetch much higher CPMs than banners and text ads.
- User demographics – More affluent users who spend more on in-app purchases command higher ad rates.
- Competition – Popular apps with high demand from advertisers tend to get better CPMs.
- Ad inventory and fill rate – Apps with a lot of ad inventory relative to demand tend to have lower CPMs.
- Ad targeting – Highly targeted user segmentation based on interests, behaviors, demographics can improve CPMs.
- Ad networks – Using mediation to serve ads from multiple sources increases competition and average CPM.
Admob eCPM Rates by Country 2023
| Country | CPM (USD) |
| Afghanistan | $0.31 |
| Åland Islands | $0.05 |
| Albania | $0.35 |
| Algeria | $0.35 |
| American Samoa | $0.05 |
| Andorra | $0.05 |
| Angola | $0.15 |
| Antigua and Barbuda | $0.31 |
| Argentina | $0.35 |
| Armenia | $0.32 |
| Aruba | $0.20 |
| Australia | $1.90 |
| Austria | $1.35 |
| Azerbaijan | $0.30 |
| Bahamas | $0.05 |
| Bahrain | $0.35 |
| Bangladesh | $0.35 |
| Barbados | $0.29 |
| Belarus | $0.26 |
| Belgium | $1.23 |
| Belize | $0.35 |
| Benin | $0.35 |
| Bhutan | $0.50 |
| Bolivia | $0.35 |
| Bosnia and Herzegovina | $0.31 |
| Botswana | $0.71 |
| Brazil | $0.53 |
| Brunei Darussalam | $0.35 |
| Bulgaria | $0.55 |
| Burkina Faso | $0.35 |
| Burundi | $0.27 |
| Cabo Verde | $0.35 |
| Cambodia | $0.20 |
| Cameroon | $0.35 |
| Canada | $1.33 |
| Cayman Islands | $0.35 |
| Central African Republic | $0.35 |
| Chad | $0.15 |
| Chile | $0.25 |
| China | $0.35 |
| Colombia | $0.61 |
| Comoros | $0.35 |
| Congo | $0.06 |
| Congo | $0.35 |
| Costa Rica | $0.35 |
| Côte d’Ivoire | $0.35 |
| Croatia | $0.35 |
| Cuba | $0.35 |
| Curaçao | $0.35 |
| Cyprus | $0.58 |
| Czech Republic | $0.78 |
| Czechia | $0.35 |
| Denmark | $1.40 |
| Djibouti | $0.35 |
| Dominica | $0.31 |
| Dominican Republic | $0.35 |
| Ecuador | $0.35 |
| Egypt | $0.29 |
| El Salvador | $0.35 |
| Equatorial Guinea | $0.35 |
| Estonia | $0.35 |
| Eswatini | $0.33 |
| Ethiopia | $0.00 |
| Faroe Islands | $0.35 |
| Fiji | $0.35 |
| Finland | $0.90 |
| France | $1.24 |
| France | $0.36 |
| French Guiana | $0.14 |
| French Polynesia | $0.35 |
| Gabon | $0.35 |
| Gambia | $0.33 |
| Georgia | $0.28 |
| Germany | $1.50 |
| Ghana | $0.35 |
| Gibraltar | $0.35 |
| Greece | $0.50 |
| Grenada | $0.34 |
| Guadeloupe | $0.25 |
| Guam | $0.35 |
| Guatemala | $0.15 |
| Guinea | $0.35 |
| Guinea-Bissau | $0.20 |
| Guyana | $0.36 |
| Haiti | $0.35 |
| Honduras | $0.27 |
| Hong Kong | $1.38 |
| Hungary | $0.52 |
| Hungary | $0.35 |
| Iceland | $0.35 |
| India | $0.34 |
| Indonesia | $0.20 |
| Iran | $0.45 |
| Iraq | $0.35 |
| Ireland | $1.46 |
| Isle of Man | $0.35 |
| Israel | $1.13 |
| Italy | $1.09 |
| Italy | $0.35 |
| Jamaica | $0.40 |
| Japan | $0.84 |
| Jersey | $0.20 |
| Jordan | $0.35 |
| Kazakhstan | $0.35 |
| Korea | $0.71 |
| Korea (the Republic of Korea) | $0.30 |
| Kuwait | $0.52 |
| Kyrgyzstan | $0.25 |
| Lao People’s Democratic Republic | $0.41 |
| Latvia | $0.53 |
| Lebanon | $0.35 |
| Lesotho | $0.35 |
| Liberia | $0.15 |
| Libya | $0.38 |
| Liechtenstein | $0.35 |
| Lithuania | $0.55 |
| Luxembourg | $0.35 |
| Macao | $0.30 |
| Macedonia | $0.34 |
| Madagascar | $0.20 |
| Malawi | $0.35 |
| Malaysia | $0.35 |
| Maldives | $0.30 |
| Mali | $0.67 |
| Malta | $0.43 |
| Martinique | $0.12 |
| Mauritania | $0.30 |
| Mauritius | $0.56 |
| Mayotte | $0.35 |
| Mexico | $0.76 |
| Moldova | $0.30 |
| Mongolia | $0.47 |
| Montenegro | $0.35 |
| Morocco | $0.34 |
| Mozambique | $0.54 |
| Myanmar | $0.20 |
| Namibia | $0.00 |
| Nepal | $0.31 |
| Netherlands | $1.42 |
| New Caledonia | $0.35 |
| New Zealand | $1.25 |
| Nicaragua | $0.00 |
| Niger | $0.48 |
| Nigeria | $0.35 |
| Northern Mariana Islands | $0.07 |
| Norway | $1.61 |
| Oman | $0.30 |
| Pakistan | $0.29 |
| Palestine | $0.35 |
| Panama | $0.35 |
| Papua New Guinea | $0.35 |
| Paraguay | $0.35 |
| Peru | $0.29 |
| Philippines | $0.32 |
| Poland | $0.61 |
| Portugal | $0.83 |
| Puerto Rico | $0.64 |
| Qatar | $0.00 |
| Réunion | $0.35 |
| Romania | $0.35 |
| Russian Federation | $0.35 |
| Rwanda | $0.00 |
| Saint Kitts and Nevis | $0.07 |
| Saint Lucia | $0.35 |
| Saint Pierre and Miquelon | $0.35 |
| Saint Vincent and the Grenadines | $0.35 |
| Samoa | $0.16 |
| San Marino | $0.35 |
| Saudi Arabia | $0.33 |
| Senegal | $0.35 |
| Serbia | $0.20 |
| Seychelles | $0.35 |
| Sierra Leone | $0.28 |
| Singapore | $1.42 |
| Sint Maarten (Dutch part) | $0.15 |
| Slovakia | $0.33 |
| Slovenia | $0.66 |
| Solomon Islands | $0.35 |
| Somalia | $0.27 |
| South Africa | $0.80 |
| South Sudan | $0.00 |
| Spain | $1.14 |
| Sri Lanka | $0.32 |
| Sudan | $0.35 |
| Suriname | $0.56 |
| Svalbard and Jan Mayen | $0.35 |
| Sweden | $1.07 |
| Switzerland | $1.85 |
| Syrian Arab Republic | $0.35 |
| Taiwan | $0.27 |
| Tajikistan | $0.35 |
| Tanzania | $0.00 |
| Thailand | $0.27 |
| Timor-Leste | $0.31 |
| Togo | $0.35 |
| Trinidad and Tobago | $0.35 |
| Tunisia | $0.35 |
| Turkey | $0.35 |
| Turkmenistan | $0.35 |
| Turks and Caicos Islands | $0.07 |
| Uganda | $0.34 |
| Ukraine | $0.33 |
| United Arab Emirates | $0.65 |
| United Kingdom | $1.73 |
| United States | $1.62 |
| Uruguay | $0.35 |
| Uzbekistan | $0.35 |
| Vanuatu | $0.35 |
| Venezuela | $0.30 |
| Viet Nam | $0.25 |
| Virgin Islands (British) | $0.35 |
| Virgin Islands (U.S.) | $0.35 |
| Western Sahara | $0.35 |
| Yemen | $0.00 |
| Zambia | $1.04 |
| Zimbabwe | $0.35 |
Note: “Admob eCPM Rates by country 2023” is the result of a comprehensive analysis of admob eCPM rates across multiple countries, which involved substantial time and effort to compile. Study was conducted by our specialist team around the world. Each admob publisher were asked for the experiment with display ads and interestial ads with comprehensive set of revenue reports of last 3 years, and hence, we have calculated the average revenue made by each represnetative in each country. This research has taken signifcant amount of time and effort and copying this data without proper sourcing or credits will result in immediate actions under Digital Millenium Copyright Act.
So in summary, Admob eCPMs are quite dynamic and maximizing ad revenue involves optimizing all these factors as far as possible. The typical range for AdMob is $0.20-$10 CPM on average. You can also use Admob Revenue Calculator tool to estimate your revenue based on your trargeted user’s geography, platform and application category.
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