YouTube RPM & CPM Rates by Country 2024
Are you looking for YouTube RPM or CPM Rates by Country statistics as of 2023? If so, you are exactly in the right place.
This article will examine how much Advertisers are paying for 1000 views on the world’s most popular video platform – YouTube. This research will benefit content creators, advertisers, and anybody who is interested in YouTube advertising.
Once you fullfill the criteria for YouTube Monetization, you will be able to show Google advertisements in your videos. Depending on various factors like geography, channel niche, your channel’s RPM CPM rates, your revenue will vary.
Now, Let’s see YouTube CPM Rates by countries 2023.
What is CPM?
CPM is a metric that refers to the cost advertisers pay per 1,000 ad impressions on their ads. For example, an advertiser with a $10 CPM pays $10 for 1,000 ad views.
However, CPM is not same as CPC (Cost-Per-click). CPC is the amount an advertiser pays for each click on their ad. Ad impressions cost CPM, whereas clicks cost CPC.
What is RPM?
RPM, short for “revenue per thousand,” calculates a YouTube creator’s income per 1,000 views by dividing total revenue by number of views and multiplying by 1,000.
For example, if a YouTube content creator receives 10,000 views and makes $100 in income, their RPM would be $10 ($100 divided by 10,000 multiplied by 1,000).
YouTube CPM Rates by Country 2023 List
| Countries | CPM (USD) | CPM (Euros) | CPM (INR) |
| Afghanistan | $0.42 | €0.39 | ₹34.87 |
| Åland Islands | $0.39 | €0.36 | ₹31.89 |
| Albania | $0.81 | €0.76 | ₹67.43 |
| Algeria | $2.83 | €2.65 | ₹234.17 |
| American Samoa | $0.39 | €0.36 | ₹31.89 |
| Andorra | $0.39 | €0.36 | ₹31.89 |
| Angola | $0.17 | €0.15 | ₹13.67 |
| Antigua and Barbuda | $0.50 | €0.46 | ₹41.00 |
| Argentina | $0.85 | €0.79 | ₹70.16 |
| Armenia | $4.30 | €4.04 | ₹356.26 |
| Aruba | $0.05 | €0.05 | ₹4.14 |
| Australia | $39.83 | €37.38 | ₹3,299.30 |
| Austria | $18.55 | €17.40 | ₹1,536.21 |
| Azerbaijan | $0.65 | €0.61 | ₹53.76 |
| Bahamas | $0.39 | €0.36 | ₹31.89 |
| Bahrain | $0.39 | €0.36 | ₹31.89 |
| Bangladesh | $0.77 | €0.72 | ₹63.78 |
| Barbados | $2.20 | €2.06 | ₹182.23 |
| Belarus | $3.64 | €3.42 | ₹301.59 |
| Belgium | $16.97 | €15.93 | ₹1,405.92 |
| Belize | $3.30 | €3.10 | ₹273.35 |
| Benin | $0.39 | €0.36 | ₹31.89 |
| Bhutan | $6.93 | €6.50 | ₹574.03 |
| Bolivia | $0.80 | €0.75 | ₹66.51 |
| Bosnia and Herzegovina | $1.38 | €1.29 | ₹113.89 |
| Botswana | $9.76 | €9.16 | ₹808.20 |
| Brazil | $7.32 | €6.86 | ₹605.92 |
| Brunei Darussalam | $0.88 | €0.83 | ₹72.89 |
| Bulgaria | $7.51 | €7.05 | ₹622.32 |
| Burkina Faso | $1.10 | €1.03 | ₹91.12 |
| Burundi | $2.20 | €2.06 | ₹182.23 |
| Cabo Verde | $1.65 | €1.55 | ₹136.67 |
| Cambodia | $0.57 | €0.54 | ₹47.38 |
| Cameroon | $1.96 | €1.84 | ₹162.19 |
| Canada | $32.07 | €30.09 | ₹2,656.02 |
| Cayman Islands | $1.10 | €1.03 | ₹91.12 |
| Central African Republic | $1.10 | €1.03 | ₹91.12 |
| Chad | $0.04 | €0.04 | ₹3.31 |
| Chile | $0.59 | €0.56 | ₹49.20 |
| China | $1.10 | €1.03 | ₹91.12 |
| Colombia | $8.33 | €7.81 | ₹689.75 |
| Comoros | $3.30 | €3.10 | ₹273.35 |
| Congo | $0.39 | €0.36 | ₹31.89 |
| Congo | $0.44 | €0.41 | ₹36.45 |
| Costa Rica | $2.88 | €2.70 | ₹238.72 |
| Côte d’Ivoire | $2.46 | €2.31 | ₹204.10 |
| Croatia | $2.04 | €1.91 | ₹168.56 |
| Cuba | $1.54 | €1.45 | ₹127.56 |
| Curaçao | $0.39 | €0.36 | ₹31.89 |
| Cyprus | $8.04 | €7.55 | ₹666.06 |
| Czech Republic | $10.70 | €10.04 | ₹886.56 |
| Czechia | $3.25 | €3.05 | ₹268.79 |
| Denmark | $19.24 | €18.05 | ₹1,593.61 |
| Djibouti | $1.10 | €1.03 | ₹91.12 |
| Dominica | $0.50 | €0.46 | ₹41.00 |
| Dominican Republic | $2.94 | €2.76 | ₹243.28 |
| Ecuador | $1.68 | €1.58 | ₹139.41 |
| Egypt | $0.32 | €0.30 | ₹26.42 |
| El Salvador | $3.33 | €3.13 | ₹276.08 |
| Equatorial Guinea | $0.39 | €0.36 | ₹31.89 |
| Estonia | $0.39 | €0.36 | ₹31.89 |
| Eswatini | $0.50 | €0.46 | ₹41.00 |
| Ethiopia | $1.11 | €1.04 | ₹92.03 |
| Faroe Islands | $0.39 | €0.36 | ₹31.89 |
| Fiji | $1.10 | €1.03 | ₹91.12 |
| Finland | $12.42 | €11.65 | ₹1,028.70 |
| France | $4.96 | €4.66 | ₹410.93 |
| France | $17.08 | €16.03 | ₹1,415.03 |
| French Guiana | $8.53 | €8.00 | ₹706.56 |
| French Polynesia | $0.39 | €0.36 | ₹31.89 |
| Gabon | $0.39 | €0.36 | ₹31.89 |
| Gambia | $2.35 | €2.21 | ₹194.99 |
| Georgia | $3.81 | €3.57 | ₹315.26 |
| Germany | $20.67 | €19.40 | ₹1,712.06 |
| Ghana | $2.10 | €1.97 | ₹174.03 |
| Gibraltar | $0.39 | €0.36 | ₹31.89 |
| Greece | $6.85 | €6.43 | ₹567.65 |
| Grenada | $4.68 | €4.39 | ₹387.24 |
| Guadeloupe | $2.20 | €2.06 | ₹182.23 |
| Guam | $2.62 | €2.46 | ₹216.86 |
| Guatemala | $1.25 | €1.18 | ₹103.87 |
| Guinea | $1.10 | €1.03 | ₹91.12 |
| Guinea-Bissau | $2.20 | €2.06 | ₹182.23 |
| Guyana | $4.95 | €4.65 | ₹410.02 |
| Haiti | $3.30 | €3.10 | ₹273.35 |
| Honduras | $3.65 | €3.43 | ₹302.50 |
| Hong Kong | $18.95 | €17.79 | ₹1,569.92 |
| Hungary | $0.99 | €0.93 | ₹82.00 |
| Hungary | $7.17 | €6.73 | ₹594.07 |
| Iceland | $4.76 | €4.47 | ₹394.53 |
| India | $0.77 | €0.72 | ₹63.78 |
| Indonesia | $0.22 | €0.21 | ₹18.22 |
| Iran | $6.24 | €5.85 | ₹516.63 |
| Iraq | $0.78 | €0.73 | ₹64.69 |
| Ireland | $20.02 | €18.79 | ₹1,658.31 |
| Isle of Man | $0.39 | €0.36 | ₹31.89 |
| Israel | $15.49 | €14.53 | ₹1,282.91 |
| Italy | $0.98 | €0.92 | ₹81.09 |
| Italy | $15.03 | €14.10 | ₹1,244.64 |
| Jamaica | $5.43 | €5.10 | ₹450.11 |
| Japan | $11.58 | €10.87 | ₹959.45 |
| Jersey | $2.20 | €2.06 | ₹182.23 |
| Jordan | $1.65 | €1.55 | ₹136.67 |
| Kazakhstan | $1.95 | €1.83 | ₹161.27 |
| Korea | $9.77 | €9.17 | ₹809.11 |
| Korea (the Republic of Korea) | $0.33 | €0.31 | ₹27.33 |
| Kuwait | $7.22 | €6.77 | ₹597.72 |
| Kyrgyzstan | $1.35 | €1.27 | ₹112.07 |
| Lao People’s Democratic Republic | $5.60 | €5.25 | ₹463.78 |
| Latvia | $7.26 | €6.81 | ₹601.36 |
| Lebanon | $1.87 | €1.75 | ₹154.90 |
| Lesotho | $0.39 | €0.36 | ₹31.89 |
| Liberia | $2.20 | €2.06 | ₹182.23 |
| Libya | $5.16 | €4.84 | ₹427.33 |
| Liechtenstein | $1.10 | €1.03 | ₹91.12 |
| Lithuania | $7.55 | €7.08 | ₹625.05 |
| Luxembourg | $0.39 | €0.36 | ₹31.89 |
| Macao | $1.38 | €1.29 | ₹113.89 |
| Macedonia | $1.40 | €1.31 | ₹115.72 |
| Madagascar | $0.55 | €0.52 | ₹45.56 |
| Malawi | $0.39 | €0.36 | ₹31.89 |
| Malaysia | $1.54 | €1.45 | ₹127.56 |
| Maldives | $2.21 | €2.07 | ₹183.14 |
| Mali | $9.25 | €8.68 | ₹766.28 |
| Malta | $5.87 | €5.51 | ₹486.56 |
| Martinique | $5.25 | €4.93 | ₹434.87 |
| Mauritania | $4.18 | €3.92 | ₹346.24 |
| Mauritius | $7.76 | €7.28 | ₹642.37 |
| Mayotte | $3.30 | €3.10 | ₹273.35 |
| Mexico | $10.46 | €9.82 | ₹866.51 |
| Moldova | $4.18 | €3.92 | ₹346.24 |
| Mongolia | $6.44 | €6.04 | ₹533.03 |
| Montenegro | $0.39 | €0.36 | ₹31.89 |
| Morocco | $0.37 | €0.35 | ₹30.98 |
| Mozambique | $7.46 | €7.00 | ₹617.76 |
| Myanmar | $1.34 | €1.26 | ₹111.16 |
| Namibia | $2.20 | €2.06 | ₹182.23 |
| Nepal | $2.35 | €2.21 | ₹194.99 |
| Netherlands | $19.55 | €18.34 | ₹1,619.13 |
| New Caledonia | $1.46 | €1.37 | ₹121.18 |
| New Zealand | $30.97 | €29.06 | ₹2,564.91 |
| Nicaragua | $2.11 | €1.98 | ₹174.94 |
| Niger | $6.60 | €6.19 | ₹546.69 |
| Nigeria | $3.18 | €2.98 | ₹263.32 |
| Northern Mariana Islands | $0.50 | €0.46 | ₹41.00 |
| Norway | $22.19 | €20.82 | ₹1,837.80 |
| Oman | $4.16 | €3.90 | ₹344.42 |
| Pakistan | $0.65 | €0.61 | ₹53.76 |
| Palestine | $2.75 | €2.58 | ₹227.79 |
| Panama | $1.90 | €1.79 | ₹157.63 |
| Papua New Guinea | $2.50 | €2.34 | ₹206.83 |
| Paraguay | $2.73 | €2.56 | ₹225.97 |
| Peru | $1.36 | €1.28 | ₹112.98 |
| Philippines | $0.53 | €0.50 | ₹43.74 |
| Poland | $8.44 | €7.92 | ₹698.86 |
| Portugal | $11.35 | €10.65 | ₹940.31 |
| Puerto Rico | $8.86 | €8.31 | ₹733.48 |
| Qatar | $1.22 | €1.15 | ₹101.14 |
| Réunion | $0.39 | €0.36 | ₹31.89 |
| Romania | $2.04 | €1.91 | ₹168.56 |
| Russian Federation | $1.60 | €1.50 | ₹132.12 |
| Rwanda | $1.20 | €1.13 | ₹99.32 |
| Saint Kitts and Nevis | $0.50 | €0.46 | ₹41.00 |
| Saint Lucia | $0.39 | €0.36 | ₹31.89 |
| Saint Pierre and Miquelon | $1.84 | €1.72 | ₹152.16 |
| Saint Vincent and the Grenadines | $1.46 | €1.37 | ₹121.18 |
| Samoa | $0.90 | €0.84 | ₹74.55 |
| San Marino | $1.65 | €1.55 | ₹136.67 |
| Saudi Arabia | $0.36 | €0.34 | ₹30.07 |
| Senegal | $0.88 | €0.83 | ₹72.89 |
| Serbia | $1.32 | €1.24 | ₹109.34 |
| Seychelles | $1.93 | €1.81 | ₹159.45 |
| Sierra Leone | $3.85 | €3.61 | ₹318.91 |
| Singapore | $19.53 | €18.32 | ₹1,617.30 |
| Sint Maarten (Dutch part) | $0.55 | €0.52 | ₹45.56 |
| Slovakia | $0.74 | €0.69 | ₹61.05 |
| Slovenia | $9.11 | €8.55 | ₹754.44 |
| Solomon Islands | $0.39 | €0.36 | ₹31.89 |
| Somalia | $1.36 | €1.28 | ₹112.98 |
| South Africa | $11.00 | €10.32 | ₹911.16 |
| South Sudan | $2.20 | €2.06 | ₹182.23 |
| Spain | $15.64 | €14.68 | ₹1,295.67 |
| Sri Lanka | $4.47 | €4.19 | ₹369.93 |
| Sudan | $3.10 | €2.91 | ₹256.95 |
| Suriname | $7.73 | €7.26 | ₹640.54 |
| Svalbard and Jan Mayen | $0.39 | €0.36 | ₹31.89 |
| Sweden | $14.70 | €13.79 | ₹1,217.31 |
| Switzerland | $25.44 | €23.88 | ₹2,107.51 |
| Syrian Arab Republic | $1.45 | €1.36 | ₹120.27 |
| Taiwan | $0.65 | €0.61 | ₹53.76 |
| Tajikistan | $1.84 | €1.72 | ₹152.16 |
| Tanzania | $2.16 | €2.02 | ₹178.59 |
| Thailand | $0.30 | €0.28 | ₹24.60 |
| Timor-Leste | $0.74 | €0.69 | ₹61.05 |
| Togo | $2.06 | €1.93 | ₹170.39 |
| Trinidad and Tobago | $2.63 | €2.47 | ₹217.77 |
| Tunisia | $1.10 | €1.03 | ₹91.12 |
| Turkey | $3.39 | €3.18 | ₹280.64 |
| Turkmenistan | $1.10 | €1.03 | ₹91.12 |
| Turks and Caicos Islands | $0.50 | €0.46 | ₹41.00 |
| Uganda | $2.44 | €2.29 | ₹202.28 |
| Ukraine | $1.40 | €1.31 | ₹115.72 |
| United Arab Emirates | $8.94 | €8.39 | ₹740.77 |
| United Kingdom | $23.75 | €22.29 | ₹1,967.19 |
| United States | $36.03 | €33.81 | ₹2,984.04 |
| Uruguay | $3.49 | €3.27 | ₹288.84 |
| Uzbekistan | $1.03 | €0.97 | ₹85.65 |
| Vanuatu | $0.39 | €0.36 | ₹31.89 |
| Venezuela | $4.13 | €3.87 | ₹341.68 |
| Viet Nam | $0.28 | €0.26 | ₹22.78 |
| Virgin Islands (British) | $1.10 | €1.03 | ₹91.12 |
| Virgin Islands (U.S.) | $3.62 | €3.40 | ₹299.77 |
| Western Sahara | $0.39 | €0.36 | ₹31.89 |
| Yemen | $1.22 | €1.15 | ₹101.14 |
| Zambia | $14.30 | €13.42 | ₹1,184.50 |
| Zimbabwe | $3.30 | €3.10 | ₹273.35 |
Researching about YouTube CPM rates, RPM rates will be more beneficial when you haven’t started your channel already. Targeting the youtube content in good CPM countries can actually be very beneficial.
But, what if you have already grown your youtube channel and have good subscribers base too?
In that case, you should first do every measure that is relevant to increase your exisiting RPM Rates, then you should focus on getting more views on your youtube videos to make good revenue on whatever your RPM rate is.
How did we get this YouTube CPM Rates by Country 2023 data?
The data “YouTube CPM and RPM Rates by Country 2023” is the outcome of a thorough research of youtube CPM and RPM prices throughout several nations.
In order to perform this research, our specialized team asked individual youtube content creator around the globe to provide overall Revenue Per Millie and Cost Per Millie Rate of their channel. We determined the average income for each representative in each nation using this data.
Related Article : Different Ways to Make money from your YouTube Channel other than Google Adsense Ads
Which country has the highest YouTube CPM Rates?
Here are the top 10 countries with highest YouTube CPM in the world. To view all top 50 highest CPM countries, you can read this article.
| Australia | $39.83 |
| United States | $36.03 |
| Canada | $32.07 |
| New Zealand | $30.97 |
| Switzerland | $25.44 |
| United Kingdom | $23.75 |
| Norway | $22.19 |
| Germany | $20.67 |
| Ireland | $20.02 |
| Netherlands | $19.55 |
YouTube CPM Rates by Niche
Niche is simply the small, focused category on which you will make videos. Your YouTube CPM and RPM rates, your revenue, your whole youtube career depends on the niche you select. So, we recommend you spending time to find perfect niche for your channel that aligns with your interest in the long run as well as has good income possibilites too.
| Niche | CPM Rate |
|---|---|
| Entertainment | $0.50-$10 |
| News and Politics | $0.50-$30 |
| Sports | $2-$25 |
| Pets and Animals | $0.25-$5 |
| Cars and Motorcycles | $1-$10 |
| Beauty and Fashion | $2-$50 |
How to increase YouTube CPM Rates?
There are a few factors that can influence the CPM rate that an advertiser pays on YouTube:
- Target Audience: Specific, high-value audiences are worth more to advertisers, thus such advertisements will drive a higher price. You may be able to charge more per thousand impressions (CPM) if your YouTube channel is popular among a narrow, specific niche audience.
- Format of the advertisement: YouTube CPM ratess vary depending on the kind of ads being shown. For example, the CPM of video ads that are un-skippable are often greater than that of skippable video ads.
- Demand : YouTube CPM rates may also be affected by how much demand there is from advertisers on YouTube. CPM prices may rise if there is strong demand for advertising space.
- Channel Quality : If a channel has high-quality content and a large, engaged audience, advertisers are more inclined to pay a higher CPM rate. You should focus on creating high-quality content that your audience enjoys to boost your youtube CPM rates.
- Channel Category : Advertisers may be ready to pay a higher cost per thousand impressions (CPM) for ads on channels that focus on popular, specialist topics. It’s possible to get more money per thousand views for your content if you focus on a certain subset of viewers.
Final Words
If you have not yet started your youtube channel in 2023, you should definitely make one. You can try targetting audience from high YouTube CPM Countries and make content on good niche that aligns with your interest.
With every new updates youtube has brought, like lowered criteria for youtube partnership program, youtube’s new AI Title Suggestion tool, YouTube’s A/B Split Thumbnail Testing for better Click Through Rates (CTR) and comment hyperlinks features, it is not that hard to grow your youtube channel.
Growing a high-quality channel with a dedicated, engaged following and providing engaging material is the greatest approach to boost your YouTube CPM rates. Once you increase your CPM rates, your next focus should be increasing your views on your youtube videos. To discover what works for your channel, you can try alternative ad formats and targeting high-value viewers.
If you liked this article, you might also be interested in our following research too which we conducted around the world like this!